U2 & Apple Launch The Experience Bus

U2 fan site @U2 reports that U2 and Apple have teamed up on something called the Experience Bus, which was unveiled outside London’s O2 Arena before the band’s concert today. The Experience Bus doesn’t actually take people anywhere; rather, it houses an interactive virtual reality video of “Song Of Someone,” allowing participants to watch an immersive 360-degree recorded performance of the song. In addition to the actual band, viewers will see other fans singing the song, taken from submissions that U2 received when they asked their fanbase to send in videos of themselves singing “Song For Someone.” There are also iPad displays and Mac laptops set up to show the video, and while people are watching, they get their picture taken and uploaded to U2TEB.com, where it can be downloaded and shared. The bus will reportedly be at some, but not all, of the remaining shows on the European tour.

A photo posted by U2ieTour (@u2ietour) on

A photo posted by @u2experiencebus on

A photo posted by @u2experiencebus on

Tags: Apple, U2