“What I Want” is the latest memorable video from Arcade Fire member Will Butler’s solo album Policy. The song is a frantic garage-rocker about anxiously considering whether to settle down together, and director Brantley Gutierrez’s video — featuring a cameo from Perry Farrell — puts a fun sci-fi spin on that concept. Butler and House/Once Upon A Time star Jennifer Morrison play a prim and proper couple who enter a bar full of wild and crazy punk children. After being terrorized and chased out by the youths, Butler and Morrison strike back in a manner that anyone desperately clinging to their youth will find truly horrifying. Happy Halloween!
Butler spoke to Nerdist about the video:
Filming this video felt like a rock and roll laser tag birthday party. The kids were amazing-upbeat and hilarious the whole shoot. Such civilized anarchists. And-to mix metaphors, I guess-Jennifer Morrison was a real Albus Dumbledore, wise and unflappable and insanely talented. She truly classed up the rest of us muggles.
Here’s a behind the scenes clip about the making of the video:
They’re a huge touring act who sell around 1.6m – 2m albums each time. We’re out of our deal, they have no deal, plus most of their catalogue has reverted back to them. So they’ve got all the rights to their first mini-album, all the rights to Funeral and Neon Bible. The Suburbs comes back in the summer of 2017 and the next year we get back Reflektor.
We can do a futures deal; we can go to any label and sign the whole catalogue plus futures now. The question is, why would we? I sat with the band the other week: they’re not bread-heads, they don’t care about [a big payday]. They have a couple of studios, so they don’t need studio time to make their next record. They’ll fund it themselves, which they’ve done for every album anyway. They just want to do what’s smart. We can do physical with a boutique company and do some really nice vinyl. We can partner with a tech company. We can sign up to a digital aggregator. There are a lot of options.