The director Gaspar Noé opened his 2010 movie Enter The Void with a frantic, hallucinatory opening-credits sequence, showing huge letters flashing onscreen at seizure-inducing speeds. The next year, in his Hype Williams-directed “All Of The Lights” video, Kanye West did something very similar. Everyone who was paying attention pretty much assumed that Kanye was paying homage, as he was to Akira in his “Stronger” video. But right now, Noé is saying that West and Williams weren’t paying homage so much as they were ripping him off.
Right now, Noé is promoting his new movie Love, and he talked to The Daily Beast a bit about the “All Of The Lights” video. He says that West and Williams didn’t contact him about the video ahead of time, and he seems pretty pissed about it:
The director was someone else who ripped off the titles to my movie. I was more shocked by the fact that that guy who copied all the typography of my titles put his name in it — Hype Williams — when you never usually see a director’s name in a music video. He was putting his name on it over and over! It was so weird that he was not only copying it, but adding his name into the credits over and over again…
The truth is that when you put something out there, if you put any idea out there that’s kind of flashy, you have many, many people that are going to be copying it. This happens whether you do movies, paintings, or music.
As The Daily Beast notes, film directors have also started using that Enter The Void-style credits sequence in movies like Spring Breakers and Only God Forgives.