Billboard reports that Shady Records has entered a new partnership with the lyric annotation site Genius (formerly Rap Genius), making Eminem one of the site’s investors. Genius will now serve as the official lyric engine for Eminem.com as well as Shady Records. Eminem made the following statement about this new development:
Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads… I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me.
Pharrell and Nas are also included on Genius’ roster of celebrity investors.