Popcaan got a big bump for his brand with his feature on Jamie xx’s “I Know There’s Gonna Be (Good Times),” but the Jamaican dancehall artist’s star has been ascendant for a while. His latest single, “Dem Wah Fi Know,” comes attached to a video that highlights his heritage by following around Popcaan and his friends through his hometown of Portmore and observing what’s changed for them.
Here’s director Focus Creeps on the video:
I had always been really moved by Popcaan as a sincere and uplifting songwriter. When I began thinking of ideas for this track, which is more paranoid in a street sense, I started thinking about how when you make an effort to do what’s good—to take risks, like Popcaan did—there’s always the dark stuff that you have to leave behind. The duppy mythology seemed like a perfect metaphor for the kind of confidence it takes for a Jamaican artist to rise up against the adversity, haters, and corruption that will always be an obstacle for those who put their faith and energy into something positive. This song is about keeping one eye on the look out towards that dark stuff you conquered but can always rise up to haunt you.
Watch it below via The Fader.