Watch Kendrick Lamar’s “Hard Work” Grammys Promo

After snubbing good kid, m.A.A.d. city in favor of Macklemore in 2014, the 2016 Grammys are attempting to make up for their mistake by rewarding Kendrick Lamar with a whopping 11 nominations. The rapper celebrates that fact in a new promo video directed by Dave Meyers and the Little Homies, in which fans excitedly recognize him around town and he extolls the virtues of hard work to a young friend. (They’re both wearing TDE hoodies.) Watch below.