Just yesterday, Santigold debuted her new single “Chasing Shadows” on BBC Radio 1, and today she’s followed that up with a video for the track, which was released via Tidal. It was directed by Elliot Lester. In a press statement, Santigold opened up about the inspiration behind the track:
Caught in the web we spin around ourselves, a mixture of hubris and the guise of perfection, we fear being swallowed up by our own ambition. Never in the moment, as quickly as we reach our goals, our gaze shifts to those still looming in the distance. We judge ourselves harshly for not being further on the path and revel in the anxiety of racing the rate of consumption. The lyrics weigh the value of going against the current to maintain artistic integrity, and the feelings of isolation and vacancy bred by a persona that is always “on” and ready for show.
The track was produced by Rostam Batmanglij, who also released new music yesterday. Watch and listen below.
99¢ is out 2/26 via Atlantic Records.