Santigold’s new album 99¢ comes out this week, and in her new video for the sparkly first single “Can’t Get Enough Of Myself,” she has a lot of fun sending up selfie culture. As Pitchfork points out, this is an interactive video, one that constantly throws a photo of you, the person watching it, into the environment. Santi bops cheerfully around New York while images of you show up all around her. (It didn’t work for me, but i still got the basic idea.) You have to use Chrome to watch the video, and you can check it out here.
UPDATE 3/21: Here’s the official “linear” version of the video, directed by Santigold and Sam Fleischner. It features barely-visible appearances by the following guests: Alexander Wang (phone), Elijah DeVries (T-Shirt), Yung Jake (coffee), Jay Z (posters), Yohanna Zecarias (dollar bill), baby (sunglasses), Jack Rooke (rearview mirror), Olivia Wilde (billboard), Quil Lemons (water), Pharrell Williams (jumbotron), Inaya Clark (toast), Santigold (newspaper), Andy Samberg (photo booth), Naim White (whiskey).
99¢ is out 2/26 on Atlantic.