M.I.A. – “Rewear It” Video

M.I.A. – “Rewear It” Video

M.I.A. is teaming up with H&M to raise awareness for their new World Recycle Week project, in which they encourage shoppers to bring unwanted clothes to their stores to be recycled. M.I.A. wrote a new song called “Rewear It” specifically for the campaign, and she shared a preview of the music video a couple of days ago. Now the whole thing has arrived, and it features a bunch of dancers from all around the world and M.I.A. hanging out on top of a giant tower of fabric. “If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things. We should discuss them in public and we should have this back and forth. At least they’re even stepping into the [environmentally conscious] arena,” M.I.A. told Vogue about the project. “Any of those things is progressive, and I think you have to give it a chance.” Watch the video below.

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