Iggy Pop released his most recent album, Post Pop Depression, back in March, and today he’s debuting a video for the stand-out track “American Valhalla.” Jamie-James Medina directed the clip, and the model Ruth Bells stars in it. The director told Nowness a bit about the video’s cut-and-paste narrative:
I love Iggy Pop and I’m a huge boxing fan. I was listening to “American Valhalla” and was reminded of this very low-key but classic fight between Dick Tiger and Gene Fullmer, which took place in Nigeria in 1963 and for whatever reason I found a connection there… There is so much history in Iggy’s voice and that seems to be a theme throughout his new record—the contender or the survivor or the last man standing. Iggy remembers watching the fight, which is incredible.
Watch the video below.
Post Pop Depression is out now via Loma Vista.