Into It. Over It. dropped the stellar Standards a little over four months ago and proved they’ll continue commanding attention now that the hype storm surrounding the emo revival has dissipated. The first visual we receive from that project is for the standout track “No EQ.” The DimeStore Films-directed clip features an Evan Weiss costume kit in which several recipients get to don a mask with the frontman’s face on it, a red and black lumberjack flannel, jeans, and frameless glasses. People dance, take photos, play hacky sack, and do all sorts of everyday stuff in the masks until, true to the band name, they’re all over it. Watch.
Standards is out now via Triple Crown.