Watch Kendrick Lamar’s Reebok Commercial

Reebok must have given Cornrow Kenny a lot of money to slang Classics for them. I probably haven’t seen a Reebok Classic on the feet of someone under 60 in years, but Lamar even had them on for his Grammy performance earlier this year while he was in shackles and chains as an inmate. While the shoes themselves may not be particularly popular right now, the partnership has resulted in some pretty good opportunities for the Compton rapper to express his thoughts outside of music. In his latest commercial for Reebok, he talks about what it actually means to be classic. Dude arguably has a couple of classics under his belt with Good Kid M.A.A.D. City and To Pimp A Butterfly (and true fans know Section.80 was a classic as well) so he knows a thing or two (or three) about it. The Nabil-directed spot features Kendrick sporting his Reebok collab, the Classic Leather “Perfect Split,” as he freestyles off the top the head, walks aimlessly through the streets, and narrates with “untitled 07″ from untitled. unmastered. playing underneath. Watch.