One of the year’s most anticipated albums — or the album before one of the year’s most anticipated albums? — just came out, and it took the form of a music video. Specifically, it took the form of the artist’s endless shop-class art film, and I don’t have any idea how to feel about that. It’s not fun to watch, though. I know that much. But the music video will never die. This weeks’ picks are below.
5. Will Butler – “Friday Night” (Dir. Jo Firestone)
Twee will never die.
4. Neon Indian – “Annie” (Dir. Alan Palomo)
Chillwave will never die.
3. Peter Bjorn And John – “Dominos” (Dir. Alan Palomo)
Bittersweet, precision-engineered Swede-pop will never die.
2. CL – “Lifted” (Dir. Dave Meyers)
Brilliantly stupid global-crossover bubblegum will never die.
1. YG – “Why You Always Hatin’?” (Feat. Drake & Kamaiyah) (Dir. Psycho Films)
Look at the way YG hangs his leg out of that helicopter. None of us will ever die.