Watch 50 Cent’s Commercial For His 50 Cent Store On Jimmy Kimmel

My dad stopped making jokes about 50 Cent’s name maybe five years ago, and that was way, way too late. 50 Cent himself, however, is apparently fully willing to keep doing that. Last night, 50 was a guest on Jimmy Kimmel Live, and he was game to appear in an endearingly dumb comedy bit — one in which he owns the even-crappier version of a dollar store. Somehow, he did not turn this into a joke about his recent bankruptcy. Check it out below.

So that’s 50 attempting self-deprecation. Can he please get back to talking about how cool he is?