Young Illinois futuristic pop singer-songwriter Kiiara came out of the gate with a bang on her buzz-inducing debut single “Gold” last year, which lately has become a big hit. She followed it up with the evocative “Feels,” and while that is still enjoying taking up space on some of Billboard’s lesser known charts, she’s given it the visual treatment via Nylon.
The Andrew Donoho-directed clip features the pop upstart simply walking while destroying everything in her wake with the strength of her emotions. She begins with hairline cracks in the house she leaves and by the end of the video everything around her looks like a wasteland. It’s a fitting video for a song about being overwhelmed by emotion and how destructive it can be personally. Check it out.