Masters of the novelty viral video OK Go are back with yet another visual to show people why they’ll be adding a Smithsonian Ingenuity Award to the Grammy on their mantle next month. Their latest video is for the song “The One Moment” from their most recent album Hungry Ghosts. Just like their recent viral clips “I Won’t Let You Down” and “Upside Down & Inside Out,” it’s both intricate and elaborate, but it also incorporates the concept of the song in an innovative way.
Directed by OK Go member Damian Kulash, Jr., the majority of the video was shot in just 4.2 seconds (one moment, if you will) and bookended by short periods of shooting in real time. In the clip, the band members create and interact with hundreds of synchronized, hyper-speed events that look like a series of non-sequential events in real time, but when slowed down it reveals all the timing, intricacy, and planning that went into it. Here’s Kulash’s explanation of the video:
We triggered 325 events with extremely precise digital triggers to create the choreography, which unfolds over a little more than four seconds. We shot with extremely high-speed cameras, which allows us to stretch those few seconds over the full length of the song. Our fastest frame rate was a little over 6000 frames per second, which effectively slows down time to be 20,000% slower than we normally experience it. At those moments, we’re seeing things move through the air that, in real life, are moving faster than the speed of sound.
Check it below.
The band also partenred with Morton Salt, Inc. as part of their Walk Her Walk campaign to create an interactive version of the clip that highlights five individuals who have taken the lead on inspiring initiatives to help others. Watch that version here.
OK Go will also discuss the making of the video in a Facebook Live session with Entertainment Tonight.