For “The Half,” a bloopy dance-pop banger from his 2016 album Encore, the French dance superstar DJ Snake recruited the talents of cresting weirdo king Young Thug, R&B great Jeremih, and classic rap producer and hypeman Swizz Beatz. And now the track has a video from Director X, one of the all-time great rap-video auteurs. There’s not a whole lot to the video; it’s just those four guys, plus some girls, in a hallway full of lights and mirrors. But as with so many Director X videos, what matters is the rhythm, the editing, and the charisma on display. Check it out below, via The FADER.
Encore is out now on Interscope.