Hear FKA Twigs’ New Song “Trust In Me” In Nike Ad

Hear FKA Twigs’ New Song “Trust In Me” In Nike Ad

FKA Twigs has announced a partnership with Nike in which she’s serving as the Creative Director of NikeWomen’s Spring Zonal Strength Tights campaign, and she’s just shared an advertisement for the brand that features a new song called “Trust In Me.” The song is a collaboration with Oneohtrix Point Never, a pairing they teased last year. In a statement, Twigs had the following to say:

I made the song in the campaign film, “Trust In Me,” before I got approached about this project. I realized it would be perfect, because the lyrics say, “Put your trust in me.” In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.

You can read some thoughts from Twigs about the campaign here and here. Watch the self-directed ad below.

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