Jay Som – “One More Time, Please” Video

A few months ago, Artist To Watch Jay Som released Everybody Works, the Oakland musician’s first fully-formed album. She’s been touring in support of it ever since, and she has a bunch more dates coming up throughout the year. Today, she’s releasing a music video for “One More Time, Please,” the twinkling centerpiece from the album. It was directed by Christopher Good and produced by Andreina Byrne (who also stars), and it follows someone who is trying to outrun imaginary and internalized demons by hiding from them in any way possible. The directors explain:

We wanted to honor the heaviness of Melina’s lyrics by channeling the essence of madness many feel while attempting to live up to societal standards, behaviors or even personal obsessions. This madness can become mentally and physically enslaving. We follow the main character as she attempts to satisfy these standards/obsessions until she realizes her obsession with such is more of an internalized threat. This realization of her own obsessive state guides her to find her own peace of mind and acceptance of herself.

Watch below.

Tour Dates:
05/19 Brighton, UK @ The Great Escape Festival
05/23 London, UK @ The Garage
05/24 London, UK @ Sebright Arms * SOLD OUT *
05/28 The Gorge, WA @ Sasquatch Festival
06/03 Nelsonville, OH @ Nelsonville Music Festival
06/06 Brooklyn, NY @ Rough Trade
06/08 Brooklyn, NY @ Northside Festival w/ Dirty Projectors, Kamasi Washington
06/09 Manchester, TN @ Bonnaroo
06/11 Chicago, IL @ Green Music Fest
06/17 San Francisco, CA @ Phono Del Sol Festival
07/29 Detroit, MI @ MO POP Festival
08/03-04 Happy Valley, OR @ Pickathon Festival
09/09 Santa Fe, NM @ Meow Wolf
09/10 Boulder, CO @ Fox Theatre
09/11 Omaha, NE @ Reverb Lounge
09/13 Milwaukee, WI @ Colectivo Back Room
09/14 Chicago, IL @ Subterranean
09/16 Toronto, ON @ Horseshoe Tavern
09/19 Boston, MA @ Sinclair
09/22 Philadelphia, PA @ First Unitarian Church
09/23 Washington D.C. @ Rock & Roll Hotel
09/24 Raleigh/Durham, NC @ Local 506
09/25 Atlanta, GA @ Masquerade
09/27 Austin, TX @ Sidewinder
09/29 Phoenix, AZ @ Valley Bar
09/30 San Diego, CA @ Soda Bar

Everybody Works is out now via Polyvinyl Records (US) / Double Denim Records (UK/EU/Japan).