Straight To Video

The 5 Best Videos Of The Week

We are getting deep into the Halloween season, and yet the Halloween music-video season has not yet really begun. Typically, the two weeks before Halloween are when all the cool horror movie-influenced music videos come out, and those can be two of the best weeks of the year for videos. So let’s get it going! In the meantime, this week’s picks are below.

5. First Aid Kit – “It’s A Shame” (Dir. Mats Udd)

This is all technique, but it’s beautiful technique; I can’t imagine the level of precision must’ve gone into making these split-screen shots line up exactly. Also, I like the idea that one member of First Aid Kit is always having an amazing time while things are constantly shitty for the other one, to the point that one gets rained on while the other one gets snow.

4. Aminé – “Spice Girl” (Dir. Aminé)

I like how Aminé is basically ripping off Tyler, The Creator’s entire aesthetic but also improving on it because he is making it look fun rather than repulsively ugly. Also, I like the part where he appears as a rapping foot with a face on it.

3. Jay Som – “The Bus Song” (Dir. Michelle Zauner)

An entire DIY music-dork army is mobilized for the delightfully goofy reason of serenading a dog. Also, Michelle Zauner has a way of taking no-budget videos and making them look like a million bucks. If she ever wants to stop doing Japanese Breakfast, she could do that full-time.

2. Tierra Whack – “Mumbo Jumbo” (Dir. Marco Prestini)

I don’t know whether this counts as a Halloween video. But it’s definitely about five different nightmares stacked up on top of each other, all of them artfully realized. So maybe this is the beginning of the wave.

1. Julien Baker – “Turn Out The Lights” (Dir. Sophia Peer)

I don’t know what it is, man. It just does something to me. If it’s possibly to judge music videos in any objective way, this is probably not better than the Tierra Whack video, which is dazzling. But Baker hits that one big note, and the piano explodes, and I just tear up.