During the livestream — which aired in front of a live audience from the “Lover’s Lounge,” Swift’s “secret lair” near her popup in New York City — she read excerpts from her old diaries, some of which will be reprinted with the deluxe edition of Lover. “Metaphorically I’ve been sharing my diary entries with you for years,” she told the audience, “so I figured why not just do it for real, just take the symbolism out of it?” She also took a few questions from viewers and welcomed a special guest: Stella McCartney, who teamed with Swift to design a new fashion line. (What, you were hoping for Jack Antonoff? Katy Perry? Karlie Kloss?) This of course led into some product placement for Swift and McCartney’s merch, but really the entire broadcast was a monument to Swift’s mastery of personal branding. The last thing we saw before the video was a live performance of recent teaser track “The Archer.”
As for the “Lover” video, it’s directed by Swift and Drew Kirsch, who also co-directed Swift’s “You Need To Calm Down” video. In keeping with the song’s swooning sentimentality, this one is not nearly so campy. It costars Christian Owens, an actor and dancer who has been part of Swift’s stage show for years.
Watch it below, where you can also find the archived livestream.
Lover is out tonight at midnight on Republic.