New We Are Scientists Video – “It’s A Hit”

As long as we’re doing videos for Stereogum favorites, we can’t not give a shoutout to We Are Scientists, who, in addition to being on Letterman tonight (see previous post) are playing Spin’s Year in Music party. If you, like me, couldn’t make it tonight, and you, like Leno, won’t be watching the Late Show, you can get your fix with the latest video from WAS, “It’s a Hit”.

This one’s just about the exact opposite of the video for “Nobody Move”, and it’s not the only one for this song- catch the trailer for the next one. Why so many? Well, from their news page:

And of course, creatures of rigid habit that we are, we shot another video. This one’s for It’s A Hit, which will be our next single in both the U.S. and the U.K., and will be out around the beginning of the year. Didn’t we already shoot a video for It’s a Hit? For the DVD? Yes we did. But you can never have too many videos, and you can never have enough videos, and so by this time next year we’ll probably have shot half a dozen videos for every song on the album. Which has never been done before, supposedly.

Windows Media
“It’s A Hit” High | Low

“It’s A Hit” High | Low

Directed by The Lonely Island’s Akiva Schaffer. Put your reviews of the show, the underwear & the Letterman appearance in the comments.