Absolut Kravitz

From the department of Bizarre Press Releases…

ABSOLUT is proud to announce the launch of ABSOLUT KRAVITZ – a new music project which sees Lenny Kravitz creating an exclusive new track based on his interpretation of the ABSOLUT brand.

No way I am putting this shit in our podcast, but if you’re curious about the former Gap pitchman’s interpretation of a vodka’s “core values,” download the free MP3 of “Breathe” at absolutkravitz.com.

In fairness, it would be sort of cool if, like rappers, every rocker wrote a song about his favorite brand of booze. Sufjan Stevens would probably write about milk, though.