Mariah Carey, Mary J. Blige, and The All-American Rejects have written exclusive ringtones for a new Pepsi/Motorola promotion. Not so surprising, as it’s the next logical step in the mobilization of digital music, and I’m pretty sure some bands have already done this (beyond spoken word, I mean). What’s funny is that Pepsi made the artists make videos for their “cool tones.” Forty-second music videos? Why didn’t MTV think of that?! Perfect for generation ADD.
Check out “the first ever ringtone music video” (Mary J.) here.
I miss Cool Cans.