The Alarm Unmasked

BBC reports:

Post-punkers The Alarm (who you may have seen recently on VH1’s Bands Reunited) have scored a top 30 UK chart hit – with a stunt disguising themselves as an unknown younger group. Recording under the pseudonym The Poppyfields, they are at number 28 after selling more than 4,000 copies of their 1970s-style punk single 45RPM. In its accompanying video The Alarm are replaced by teenage Chester rockers The Wayriders who mime along to the song. Singer Mike Peters said it was done to prove how much image affected sales.