Today NY Post looks into one of my favorite pasttimes: investigating the music that’s played in retail stores.
More retailers are playing original mixes in their stores that are tailored by expert tastemakers to represent the brand’s individual style. The practice is called “audio branding,” and for many of today’s most popular stores – including H&M, Nike and Abercrombie & Fitch – the company behind it is DMX.
Leanne Flask, VP of Audio Content at DMX, credits the talent of her staffers. “I always talk about identifying a musical DNA,” Flask says. “A lot of our programmers can actually see something and hear what it sounds like. It’s something special that not everyone has.”
Here’s some playlists currently in rotation:
Jurassic 5 featuring Dave Matthews Band – “Work It Out”
The Teddybears – “Cobrastyle”
Fatboy Slim – “That Old Pair of Jeans”
Madonna – “Get Together”
Gnarls Barkley – “Gone Daddy Gone”
Jamie Lidell – “When I Come Back Around”
Mylo featuring Freeform Five – “Muscle Car”
Maximo Park – “I Want To Stay”
Roisin Murphy – “If We’re In Love”
Anthony Hamilton – “Sista Big Bones”
Abercrombie & Fitch
Jewel – “Only One Too” (Lenny B. Club Edit)
LeAnn Rimes – “And It Feels Like” (Friday Night Posse Remix Edit)
Gnarls Barkley – “Crazy” (Richard Vission Remix Edit)
Bananrama – “Look On The Floor” (Hypnotic Tango) (Solasso Remix Edit)
Kathy Phillips – “When You Say Nothing At All” (Radio Mix)
That’s what they play at Abercrombie?
Tell us if you heard anything good, weird, or brand-inappropriate on your last shopping spree. Or if you can see a sweater and hear what it sounds like, tell us how that works, and whether you use your powers for good or evil.