AT&T Discovers Nick Drake

AT&T recently begun airing commercials featuring Nick Drake’s “From The Morning” to advertise their nationwide cellular coverage. It’s iffy for two reasons: Drake’s song, from Pink Moon, is cut for length, of course, but also to match the commercial’s editing. Secondly, if you have AT&T, you know what their coverage is like: Enigmatic, tortured, and tragic.

The use of Drake’s songs in commercials — particularly Pink Moon’s title track in a Volkswagen commercial (directed by Jonathan Dayton and Valerie Faris), is partially responsible for many fans discovering, or rediscovering his music (Amanda Petrusich’s 33 1/3 book on Pink Moon is all about how Drake becomes more popular, but less easy to understand with each licensing).

Tags: Nick Drake