A By-The-Letters Review Of The Kooks

In grading the grating Inside In / Inside Out record by The Kooks, Stylus went the humour route before assigning the album a big fat “D.” They imagine a correspondance between UK label execs that probably hits close to home for some music biz blokes. An “email” excerpt:

—– Original Message —–
From: [email protected][UK Record Label]
To: [email protected][UK Record Label]
Sent: Thursday, November 23, 2006 6:03 PM
Subject: Re: The Kooks

XXXX

That’s great. I agree that this lot are really shaping up nicely. I was, I must admit, a little worried before radio got hold of Naive and the album took off. Having a third single peak at 12, with the kind of push we were giving them was disheartening to say the least. Getting them to agree its single release was a nightmare Luke [Pritchard lead singer of The Kooks] was very precious about it but I had to lay down the law with him, I told him that if they didn’t have a radio hit they’d be going the way of BRMC [Black Rebel Motorcycle Club US group who parted company with Virgin records in 2004]. That shut him up.

His point that the production made it sound like Athlete before they sounded like Coldplay made me laugh. We made it pretty hot in the mastering so it sounded great on the radio. I agree international success is a priority and now with Inside being out there in the US market place, we can build their profile and maybe come second album time get a ?Chasing Cars? out of them. I think we are going to have to miss the indie appeal in the US and go straight for the ?OC.? In the UK the leather jackets and scruffy hair does half the work, I mean the cred of The Libertines and the all around appeal of Busted is an obvious no brainer domestic but in the US both of those bands did shit.

Head there for the “full exchange” between the UK label honchos. And note that it’s possible to attempt a humor review without involving animal piss.

Tags: The Kooks