Now that the dust has settled on the Stop Peter Bjorn & John campaign, there’s a new netroots movement to turn your attention to (or ignore). The folks at Bum Rush The Charts are “sick of the watered-down, cookie-cutter content that networks and record companies expect us to enjoy” and furious about the RIAA’s litigious streak. They’re also sick of podcasters being disrespected, saying:
…to [traditional media] we’re little more than a joke … they don’t understand … that podcasting is more than just a delivery mechanism — it’s a social movement.
A movement, people. This is some William Wallace shit right here. And so far, their bleeding heart is in the right place. So whatcha gonna do about it, Bum Rush?
On March 22, 2007, we’re going to change that with your help.
We can do better. We can match and exceed the reach of big media, corporate media, labels, and the entrenched interests. On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street.
Fun! Do we get to vote on a track that best represents our interests?
The track we’ve chosen is “Mine Again” by the band Black Lab.
Guess not. Not as much fun, but tell us more.
[Black Lab is] a band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on — and who they ignore at their peril.
Well done with the rabble-rousing rhetoric. To further their altruistic intention, the BRTC gang is donating their iTunes commissions to college scholarships, while Black Lab is donating 50% of their profits to the same cause.
You can buy “Mine Again” iTunes here. And we’re always down to aid the underdog, but we leave this one to you: Cleverly subversive? Or band marketing ploy?