the morning benders – “All Day Day Light” Video

Director Jack Ferry picked up on the best part of morning benders’ “All Day Day Light,” the three claps that punctuate the end of every verse. He also highlights Chris Chu’s lyrics and the band’s seasonal wardrobe, as the seasons go from spring to summer, fall, and winter. The concept is simple, but effective, and it fits with Ferry’s other, band-focused videos (for Magic Kids and Ted Leo). Watch below:

Big Echo is out now.