Now That’s What I Call Indie Rock

We know that keeping up with the latest and coolest in indie rock can be really difficult — and buying all those CDs can be really expensive! (Laughs.) Now what if we told you that you could get 20 of the hottest indie jamz by your favorite bands on one great CD, and at one great price? EW has the details!

EW has learned exclusively that a group of today’s most prominent independent music labels are joining forces to produce a series of compilations much like the staggeringly successful Now That’s What I Call Music series. Instead of pop hits by the likes of Xtina, Rihanna, and Hinder, however, this as-yet-untitled series will feature songs from artists such as Bloc Party, the Shins, Bright Eyes, Air, Clap Your Hands Say Yeah, M. Ward, Ted Leo, Cat Power, Silversun Pickups, and the indie-in-spirit-if-not-in-label Yeah Yeah Yeahs and Sonic Youth.

Vice Records will put out the first installment, and Vice’s voice of record and all-around indie rock spokesman Adam Shore made the case:

These bands’ records sell really well to a particular audience…But even though these artists are getting all this media exposure, they’re not necessarily crossing over to a very casual record buyer. We’re partnering with MTV2, and the focus is going to be Walmarts, big box stores, red states, and TV advertising ? to really go beyond…. We don’t really expect indie-rock stores to support this record. It’s for the casual fan.

The truth is, people are not buying records the way they used to. But the popularity of these bands is bigger than they’ve ever been before. So what we’re trying to do here is give more people more reasons to listen to these artists.

The first volume is looking at June release, and the comp will switch labels for each installment (Shore says Matador is interested in putting out number two, Sub Pop the third). The series is still “as yet untitled,” but we’re sure they’ll have a few suggestions before the day is over.