Straight To Video

The 10 Best Videos Of The Week

This week’s most watchable videos include new, color-saturated clips from Flying Lotus, Willow Smith (!), and Kaybelrex, and mesmerizing videos from Soars, Hundred In The Hands, and Glasser.

Sometime between watching these videos, take a look at this 20/20 investigative report on the music industry and music videos from back in 1980. Here they talk about a music industry in trouble, and how (according to many executives, like Clive Davis, who’s interviewed here), videos are a novelty because the industry won’t be able to sell them. He’s on to something, I think.

Flying Lotus – “Kill Your Co-Workers” (Dir. Beeple)

Beeple (aka Mike Winkelmann) does this gorgeously animated (and open-source) video. Winkelmann released the 3D animation project files on his website: “They are intended for educational use but really can be used for whatever the fuck you want.”

Hundred In The Hands – “Commotion” (Dir. DANIELS)

DANIELS are Daniel Scheinert and Dan Kwan, two young directors who created FM Belfast’s “Underwear,” one of my favorite videos out this year. Their Hundred In The Hands video is basically a showcase for their impressive manipulations (bending objects, body movements that defy gravity/logic). They’re great at keeping things subtle.

Canyons – “My Rescue” (Dir. Kphu The Killer)

This video for Canyons’s desert-swept single stars director Kphu The Killer as well. His resume says that his skills include: “expert with bludgeoning weaponry, black belt in Hapkido, trampolining, valid weapons license in the Dominican Republic and Guam, proficient hunter/trapper, mentor” as well as expertise in “heavy mace, nunchuck, and warhammer.” Consider this clip his video resume. And consider him your new personal mentor.

Willow Smith – “Whip My Hair” (Dir. Ray Kay)

Nevermind that this video, this song, and Willow Smith herself were designed and engineered for maximum appeal and entertainment — this is still a fun, highly colorful, highly watchable thing.

Kaybelrex – “Out To Lunch” (Dir. Ian Pons Jewell)

Another colorful, eye-popping clip that could also function as a nice piece of WAM porn. Like Simian Mobile Disco’s video for “Hustler,” Jewell makes ladies enjoying their food go from sexy to revolting to hilarious.

Best Coast – “Boyfriend” (Dir. Taylor Cohen)

That 20/20 report says the best music videos seem to combine the music with narrative and fantasy. So this succeeds, though the adolescent longing that happens at this quincea├▒era feel very realistic.

Soars – “Throw Yourself Apart” (Dir. Jamie Harley)

Harley’s video succeeds because his source material — 1960 Japanese horror film Jigoku — is so powerful on its own.

Honorable Mention:

Glasser – “Mirrorage” (Dir. Carlos Charlie Perez)

Massive Attack – “Atlas Air” (Dir. Edouard Salier)

Diamond Rings – “Something Else” (Dir. Colin Medley and Jared Raab)