Well of course we were pulling for Now That’s What I Call Indie Rock, but the series of indie jamz compilations that made waves earlier this year has its very own title: This Is NEXT. All caps on the “NEXT,” ’cause they’re focusing on up-and-comers. Like Bloc Party, Yeah Yeah Yeahs, Cat Power, and the Shins! Get to elbo.ws and check ‘em out lest ye fall behind the times.
In fairness, the folks behind NEXT have been forthcoming with the comps’ intent. They say they were “inspired by the success of the Garden State sountrack,” and you’ll remember that Vice man Adam Shore told EW:
These bands’ records sell really well to a particular audience…But even though these artists are getting all this media exposure, they’re not necessarily crossing over to a very casual record buyer. We’re partnering with MTV2, and the focus is going to be Walmarts, big box stores, red states, and TV advertising ? to really go beyond…. We don’t really expect indie-rock stores to support this record. It’s for the casual fan.
Casual indie rock fans can look forward to two editions of NEXT a year, though the hipster set’s condescension on said purchases likely will be a tad more frequent. Different ADA labels will take turns curating, but the first comes to you via Vice. Tracklist after the jump.
01 Bloc Party – “The Prayer”
02 Yeah Yeah Yeahs – “Cheated Hearts”
03 Sonic Youth – “Do You Believe In Rapture?”
04 The Shins – “Phantom Limb”
05 Spoon – “The Underdog”
06 Bright Eyes – “Four Winds”
07 Cat Power – “Lived In Bars”
08 Neko Case – “Hold On, Hold On”
09 Of Montreal – “Heimdalsgate Like A Promethean Curse”
10 Deerhoof – “The Perfect Me”
11 The Hold Steady – “Chips Ahoy!”
12 Cold War Kids – “Hang Me Up To Dry”
13 Ted Leo & The Pharmacists – “Colleen”
14 M. Ward – “Chinese Translation”
15 Clap Your Hands Say Yeah! – “Satan Said Dance”
This Is NEXT Vol. 1 is out 8/21. Now that’s what we call an awesome gift for your little sib.