The tune that made Hummer’s ad spots so hummable finally gets its own, entirely more eco-friendly video. Cool production notes, too:
Directors Judy Welfare and Jeremy Hollister capture much of the song’s fervent busyness by using a special 5 camera rig splayed out in a semi-circle and attached to the bed of a truck. With Dear literally hanging out over the street, they used mirrors to create a layered effect, similar to the vocals on Don and Sherri, except these shots were achieved for real, in-camera.
From the outstanding, Vonnegut’s Cat’s Cradle referencing Asa Breed:
Who needs a gas guzzler when you’ve got a five-camera + mirrored truck bed? Asa Breed is out via Matthew and Sam’s Ghostly International label. Also, “Don And Sherri” is being released on an EP by the same name, featuring a cover by Hot Chip, a remix by M.A.N.D.Y., and a DJ Koze (Kompakt) remix of other Asa track “Elementary Lover” (originally performed by Matthew Dear and labelmate Mobius Band). More info on the Don And Sherri EP here.
AND as jp reminds us — bringing the live show to Studio B Halloween night. The rest of his scheduled tour dates:
10/24 – Minneapolis, MN @ Triple Rock
10/25 – Madison, WI @ Cafe Montmartre
10/26 – Chicago, IL @ Smart Bar
10/27 – Cleveland, OH @ Grog Shop
10/31 – Brooklyn, NY @ Studio B (as Matthew Dear’s Big Hands, w/live band). DJs include Juan Maclean, Morgan Geist, T&T (DFA’s Tim Goldsworthy & Tim Sweeney), Derek Plaslaiko