New Mae Shi Video – “Run To Your Grave”

In the self-directed, color-coordinated video for the Mae Shi’s “Run to Your Grave,” the Los Angeles spazz-popsters get some help from BTW HEALTH, 14 Year Old Girls (band, not real 14-year-old girls), Holi Buffaglo, and DJ Kyle H. Mabson to combine Feist’s rainbow of fun with the jerky shutter camera work of today’s Born Ruffians vid into a one-shot party reminiscent of “Pillar Of Salt” in framing and frenetics. That’s a lot of cross referencing for context, but this video brings its own brand of good times. Love the Mae Shi. Dim the lights, drum roll please…

Two blues, two reds, to oranges, two greens … and suddenly everyone’s in all white? See, the color of the shirts have been sucked out and blanched and replaced with multi-hued silly-string streamers! Wonder if there’s some grave moral here. In case you missed it last time…

The Mae Shi – “Run To Your Grave” (MP3)

HLLLYH will be out digitally and on CD 2/11/08 via the UK label Moshi Moshi or you can snag it around that time in the US of A from the band themselves. Like the video? Watch it in HD!