Mastodon’s Brent Hinds Suffering From “OHP”

Or, “Overwhelming Hunger Pains.” Hinds, already busy with a couple Mastodon side-projects and the followup to 2009’s Crack The Skye, stars in an advertisement for Atlanta bar/restaurant Elmyr, where he’s probably now getting free food/drinks for life. The clip, which parodies standard pharmaceutical advertisements, was shot by Newmerica. Hinds’ West End Motel bandmate Tom Cheshire also appears. Here:

(Via NME)