New Dead Weather Video – “Treat Me Like Your Mother”

Eminem’s gruesome “3 A.M.” premiered on Cinemax a few weeks back, so that’s why the Dead Weather asked the channel to show its new video before Wanted on Saturday night. Because Jack White and Eminem are best bros from Detroit. Not because it makes no sense to premiere a music video on Cinemax when no one’s gonna see it there and it’s not like you can’t show adult content on the Internet where it’s gonna end up anyway. “Treat Me Like Your Mother” was directed by Jonathan Glazer and is only slightly less bloody than Em’s horror show. The concept’s pretty simple: Jack and Alison in black leather, shooting rounds of ammo into each other’s chest. Like your mother.

You gotta curve the bullets.

Horehound’s out Tuesday via Third Man/Warner Bros.