As previously reported, the Raveonettes and Dntel join folks like Swizz Beatz and iSight troubadour Marié Digby in Gap’s campaign to … celebrate color via song? Something like that. As mentioned, the project was conceived “in the hopes of stirring up some viral music video mojo among its younger customers.” Well, consider yourself virally musically mojofied: here’s the Raveonettes with their second video on the day, for their track inspired by black and white, entitled “Black/White.”
The song was “charming … we love it,” says Sharin in the accompanying interview on the project’s site. That vid was produced by Chris Do, the man behind Gnarls Barkley’s “Crazy” clip which itself was in love with black and white. Grab MP3 of the Raveonettes’ track after the jump, along with Dntel’s ode to, red.
The Raveonettes – “Black/White” (MP3)
For Jimmy Tamobrello’s take, red became “In The Red,” as in blushing cheeks and red lips. BIG red lips.
Dntel – “Turning Red” (MP3)
If you’re interested in the rest of the colors, check Gap’s site soundofcolor.com, which has MP3s and videos, behind the scenes and interviews. Mouse over the little rainbow to navigate between tunes.