Bon Iver Booked For Bushmills

Justin Vernon and some key folks from Bon Iver are participating in an ad campaign for Bushmills whiskey. Their “Since Way Back” campaign also features people like Chromeo, Theophilus London, and Elijah Wood.

According to a press release, the people participating in the campaign will appear in ads and develop “custom pieces of music and art,” so I guess we’ll see what that means. The campaign is built around “the lives and brotherly relationships of artists and influencers across the world.”