Today Is SigurTube Day

Hot on the heels of pitchfork.tv’s announced plan to host on-demand full-length music documentaries comes similar news from YouTube. Only just for one band, for now: Sigur Rós is “the first group to ever have a feature-length music DVD streamed on the channel, with their acclaimed Heima documentary shown in its complete 97-minute glory.” Also the band’s taken over the video site’s entire front page and all its “featured” videos for the day. For us, you, and the other 600,000 people that know who the band are, this is a huge deal. For everyone else it will just be confusing. But hey maybe this’ll help Jonsi et al dial up their view counts. Take that, CSS.

Tags: Sigur Rós