New Goldfrapp Video – “Happiness”

Happiness is a guy pogoing down the street in white formalwear. With legs where the pogo stick should be. Will and Alison took some chances with the smoothed and yes happy new record, and it hasn’t been to everyone’s liking after what they’d come to expect of the black cherry girl, but we’ve found Seventh Tree to be perfect music for Sunday mornings. This video — directed by Dougal Wilson — echoes those good daylight vibes and plays like an extended, joyous shot, interrupted only by conveniently intruding bus stands, phone booths, and shoulders. When the action finally pans from the floppy-haired hopper, we’re reminded that Goldfrapp haven’t forgotten that things aren’t always as cute as bike tricks, dancing leaves, and bouncing dogs, so if you want their next one to be more moody, there’s hope for you, too.


Seventh Tree is out via Mute. Meanwhile you can buy the “Happiness” Bundle, a grouping of “Happiness” in a couple of formats (CD single and 7″ picture disc) along with some exclusive remixes, including a take on “Eat Yourself” by Yeasayer and a mix of “Monster Love” compliments of Spiritualized. If you just can’t wait, here are some 37 second slices:

Goldfrapp – “Eat Yourself (Yeasayer Remix)” (Real)

Goldfrapp – “Monster Love (Spiritualized Remix)” (Real)

Order here.