I’m going to be perfectly honest here, and it might make me look pathetic, but here it goes: I heard that will.i.am announced that he was adding a hashtag to his forthcoming 2012 LP, but I heard the details wrong. What I had misheard/misread was that a hashtag was his album name. So, when I stepped out for lunch, I was mentally writing this long riff about how that’s literally the stupidest idea ever, because if you wanted something to trend, a single hashtag (#) with no tag attached would render trending completely obsolete. Like, literally anything is better than a single hashtag, as far as I know (Sidenote: Could you hashtag a hasthag, like ##? Does that work? Twitter tech team to thread). Maybe an “@” sign is worse, but this concept seems dumber, in principal. The bad news is, that he was just adding a hashtag to his album’s name, so now it’s #willpower. Still mad corny but a riff-killer. I mean his name is a hyperlink-killer already, cuz of all those periods. Basic point being, I wasted ten minutes earlier today thinking about will.i.am. Tom notes “Trick Daddy’s www.thug.com to thread.” will.i.am’s single, “THE,” (art above) which is yeah, you know, comes out next week.