Indie rock and car commercials go hand in hand. Just ask Wilco. Tapping into an especially nostalgic playlist in our brain, the new Dodge Journey features Sophtware Slump-ing, keyboard-lined California rock ‘n’ roll quintet Grandaddy. Yes, Jason Lytle & Co. may no longer be with us as such, but that doesn’t mean they can’t let that hooky “A.M. 180″ key action help convince you to experience all-wheel drive, good fuel economy, and the crossover that’s ready for anything. Plus, the song was from Under the Western Freeway. It’s conceptual.
Did that kid stick a six pack in the backseat? Kinda lame visually, but Grandaddy musically. It’s their second stab at a car ad.
Yeah, we know, “Nature Anthem”‘s a weird tune to be selling a gas eater, but we like the old one better. And, we miss Grandaddy. Guess they’ll be back in some other form sumday?