Watch Bon Iver’s Grammy Commercial

The 54th annual Grammy Awards will be handed out at the Staples Center on 2/12, and while Bon Iver won’t be performing at the ceremony, the band is up for some of the night’s biggest awards, including Record Of The Year, Song Of The Year, and Best New Artist. That’s enough to have inspired a special commercial featuring cool, wintry animation and the sounds of “Holocene.” The spot was developed by the Recording Academy and ad partner TBWA\Chiat\Day, and is one of four “We Are Music” artist-themed tune-ins (along with Adele, Foo Fighters, and Skrillex) being rolled out before the big night. Check it out Bon Iver’s below.

Can someone ani.gif that for me? The Grammys air 2/12 on CBS at 8 PM EST.

UPDATE: And here, in two parts, is the Bon Iver profile the Grammys, Pandora, and Pepsi produced as part of a Best New Artist nominee video series:

The other profile videos can be found at

Tags: Bon Iver, Grammys