Kindness – “Gee Up” Video

UK indie funk artist Kindness first made a blip in 2009 with a cover of the Replacements’ “Swingin’ Party,” eventually releasing that as a single alongside B-side “Gee Up.” Now, as his debut LP approaches, Kindness’s Adam Bainbridge made a video for the song, which is part performance and part sketch, chronicling a video shoot that’s aimless to some and disappointing to others. In a landscape with indie rockers taking themselves way too seriously, this is a nice change of pace. Watch it below.

World, You Need a Change of Mind is out 3/19 via Female Energy/Polydor. Previously, we heard “SEOD” and saw the video for “Cyan.”

Tags: Kindness