New Former Ghosts Video – “Hold On” (Stereogum Premiere)

At the start of the month we posted “Unfolding,” a whispered bit of darkness by Former Ghosts, the emotionally raw synthpop project of This Song Is a Mess But So Am I’s Freddy Ruppert, Xiu Xiu’s Jamie Stewart, and Nika Roza of Zola Jesus. When asking Ruppert about “Unfolding,” a melancholic, romantic love song featuring fractured people with missing parts, he told us:

It wasn’t really intended for a release or anything … I was going through a tumultuous time in a relationship with someone I was completely, insanely, head over heels in love with and I just recorded this song and mailed it to her apartment. The song is basically saying that when you are ready to face this, I’m still here, and that I want you to still be there with all the same things that I fell in love with.

You get a heart-on-the-sleeve feel in the Amir Shoucri-directed clip for “Hold On,” one of Fleurs’s anthemic moments. It comes with a puke-on-the-toilet-seat feel, too.

Ruppert explains:

The “Hold On” music video documents a night of self punishment at the hands of mixing as many different alcohols as possible (including a scene of a new drink called the “Narsty Dad” that mixes Campari with Nyquil) due to a case of the common heartbreak. What starts off as a goofy night at the Redondo Beach Pier quickly deteriorates into a depressing, shameful, self induced alcohol poisoning barf fest. We’ve all been there. Kind of.

Invent your own “Narsty Dad”:

Former Ghosts – “Hold On” (MP3)

And then some:

Former Ghosts – “Us And Now” (MP3)

Fleurs is out today (10/20) via Upset The Rhythm.