Video Hangover: Warren G (Feat. Nate Dogg) – “Regulate”

Every week, we dig in the archives for videos that we find noteworthy, memorable, or just unbelievably stupid. And then, Jon McMillan breaks ‘em down for you. This week, Death Cab For Cutie are filling in.

By Ben Gibbard

“Regulate”
Warren G (Feat. Nate Dogg), 1994

My girlfriend and I were running errands around Seattle a couple weeks ago when this came on the radio during KUBE 93’s “old school lunch hour” (it’s kinda weird to think of 1994 as being “old school” but I guess it was almost 15 years ago). It quickly became brutally apparent that “Regulate” has fallen into that unfortunate category of hip hop songs that have not aged well at all. Here are some conversation snippets from the three and half minutes that followed:

  • “Who are these ‘Regulators’? This guy talking at the top makes them sound like some sort of organized vigilanty group. Kinda like a hip hop guardian angels or something.”
  • “Warren G sounds pretty wimpy on this track. That’s saying something coming from me. If Nate Dogg didn’t show up, I fell pretty confident that even I could jack him.”
  • “What the fuck does ‘the rhythm is the bass and the bass is the treble’ mean?!”
  • “I think that if I just shot a bunch of guys the last thing on my mind would be chasing girls. I mean, that would kinda put a damper on the rest of the evening.”
  • “Is it just me or can Nate Dogg not really sing? That ‘Eastside motel’ line sounded kinda rotten.”
  • “Oh man, ‘Pump Up The Volume’ has aged better than this thing.”

The video really brings all of that home.