Lushlife - "Magnolia" video

“Magnolia,” a song from Philly rapper/producer Lushlife’s pretty-great 2012 album Plateau Vision, has a deceptively pleasant float to it, but it’s also a showcase for some truly serious verbal calisthenics. And with its new video, Lushlife has found a ridiculously inventive way to approach the already-tired convention of the lyric video. Directors Lamar+Nik film a cast of extras wearing cardboard cutouts of every single one of the song’s words, all of it piling up into a dizzy and sometimes beautiful collage. Seriously, this video is so great. Watch it below.

Plateau Vision is out now on Western Vinyl. I’m moving soon; I should ask Lushlife if he has any leftover boxes.

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