Low – “Plastic Cup” Video

By Michael Nelson / June 13, 2013 - 11:43 am

Last week we talked in detail about Low’s incredible catalog, and today, they’ve dropped a new video from their recent album, the Jeff Tweedy-produced The Invisible Way (No. 5 on the list). “Plastic Cup” opens The Invisible Way — it’s a classic Low number, unhurried, dark, and warm, with Alan and Mimi harmonizing sweetly. The Ryley Fogg-directed black-and-white clip captures the band through a Golden Age-esque Vaseline-smeared lens, and those images are intercut with fucking weird shots of anonymous folks in elaborate white hoods, until the full scope of the narrative — and the relationship between the two parties — is revealed. Watch.

The Invisible Way is out now via Sub Pop.

Tags: Low
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