“Trying To Be Cool” is the second single from Phoenix’s new album Bankrupt! (following “Entertainment“), and its new video, helmed by the directing team CANADA and produced by the Creators Project, is a total goofball triumph. It starts out as a fairly normal live-in-studio club, but then things keep happening: A baboon sits in an office chair, bubbles blow past, Thomas Mars nonchalantly shows off apparently-ridiculous ping-pong skills. And then things escalate. Nothing has anything to do with anything else, but the end result is a giddy blast of non-sequitur energy. In filming the live video, two film crews swapped shots every 25 seconds, trying to outdo one another each time. Watch:
Bankrupt! is out now on Glassnote.